Define “provocative”

Beauty and the Geek ads have been popping up all over the place. They’re on the WB website, of course, but I’m starting to find them at the top of my “My Yahoo!” page when I log onto the Internet, too. The ones I usually see are a picture of a woman (at chest level, as would be expected) wearing a pink bikini top with some black horn-rimmed glasses hanging down the middle. I enjoy the view myself, but I just discovered that the promotions people developed an alternative banner that’s… not as popular within the media.

According to the New York Post (as summarized by some other website), “ads for an upcoming reality TV series, Beauty and the Geek on the WB network, were rejected by two weekly magazines at Time Inc.—People and Entertainment Weekly—apparently because they were too sexy and provocative.” I don’t understand why they’d think that…

Too sexy and provocative?