Mars knows its target market’s eating habits

Remember the good ol’ days when junk food tried to make itself seem healthier? To compete against stuff that’s actually good for you, they’d play with the nutritional facts a little bit. They’re not statistics—the numbers aren’t flexible—but the producers would decrease the serving size. Lower amount of food per serving = lower amount of bad stuff in the nutritional facts = junk food is on the verge of being good for you!

Most people know that’s a load of crap now. Looking at the servings and the serving size gives you a much better idea of how much sugar, sodium and empty calories you’ll be chugging down in a 20-oz bottle of Mountain Dew. (I don’t care what Pepsico says, I’ve never thought, “Gosh, that’s enough for me, maybe I should put the second half of this bottle in the fridge until later.”)

Technically, Mars adjusted the serving size on this package of 3 Musketeers bars as well. It’s a “Snack Time Pack” that has six fun-size bars in it. Imagine how small those numbers are, right? So I looked at the nutritional facts and saw that they were really high. “190 calories? 20% of the daily recommended amount of saturated fat?!” Then I looked at the serving size: 3 bars. Two servings per container.

Mars isn’t concerned with how nutritional these 3 Musketeers bars aren’t because they know that once a person pops one into his mouth, the most likely way he’ll burn off some of those calories is immediately ripping open the other five wrappers.